I assisted director Josh Burke in creating 2D animations for the official lyric video of "Going Dumb," a collaborative track by Alesso, Stray Kids, and CORSAK, released under JYP Entertainment. My contributions focused on animating dynamic typographic elements and visual motifs that aligned with the song's vibrant energy. The video quickly captivated fans, accumulating over a million views in less than an hour. Working with the creative team, we aimed to produce a compelling and visually engaging experience that complemented the high-energy collaboration between the artists.
Software Used: Animate, After Effects, Photoshop