Collaborated with agency Two Things to produce a duet of animated shorts for The North Face, showcasing authentic consumer stories from the brand’s trail community. The narratives were sourced from real interviews with hikers sharing their memorable trail experiences. I oversaw the production process, coordinating with animators Cameron McManus and Yana Pan to ensure each short captured the essence of these personal stories while maintaining The North Face's brand voice. The final animations were utilized across various platforms, enhancing the brand's connection with its audience.
The North Face — Trail Shorts
Animated Series